Saregama

is the country’s oldest and most iconic music label, originally established as The Gramophone Company of India . For over a century, it has served as the custodian of India’s musical heritage, evolving from a traditional record label into a diversified entertainment powerhouse. A Legacy of "Firsts"

Consider the When a Bollywood film flops, its music disappears from the charts. But the Saregama catalog grows every year. A child born in 2020 discovering Sholay in 2030 will stream "Mehbooba Mehbooba." Saregama gets paid for that. Every time a politician uses "Mere Desh Ki Dharti" at a rally, Saregama gets paid.

By flexing its muscle, Saregama has secured better revenue shares than smaller labels, creating a two-tiered market where the past is actually more valuable than the present.

In an industry obsessed with the "next big thing," Saregama has bet everything on the "last big thing." It is a testament to the idea that music is not just a product, but a public good. As long as there are parents who want to introduce their children to their youth, and as long as there are algorithms that reward the familiar, the 120-year-old company will endure.

: Digital creators often use third-party AI text tools to generate lyrics and then use Saregama's library or AI voice models to create full Bollywood-style tracks.