Ignition Eben Pagan

Traditionally, businesses offered a low-cost "front-end" product to acquire a customer, hoping to upsell them later. Pagan inverted this model. He argued that in an attention economy where information is abundant, the cost to acquire a customer’s trust has risen. Therefore, businesses must give away their best information for free upfront.

Ignition by Eben Pagan is an online course and community focused on teaching men how to improve their dating lives, build confidence, and develop a stronger sense of self. Eben Pagan, a well-known figure in the personal development and dating coaching space, created Ignition to help men overcome social anxiety, attract meaningful relationships, and cultivate a more fulfilling life. ignition eben pagan