The branding agency Interbrand was hired to create a name. They proposed "Wi-Fi." Contrary to popular belief, Wi-Fi is an abbreviation for "Wireless Fidelity."
Why trademark a standard? The primary driver is wifi trademark
To prevent genericide, the Wi-Fi Alliance employs strict guidelines: The branding agency Interbrand was hired to create a name
The WiFi trademark was first registered in 1999 by the WiFi Alliance, which was then known as the Wireless Ethernet Compatibility Alliance (WECA). The trademark was created to promote interoperability and compatibility among wireless networking products. The trademark was created to promote interoperability and
One of the most persistent myths in tech history is that Wi-Fi stands for "Wireless Fidelity". In reality, the name was created by a marketing firm, , to give the technical IEEE 802.11x standards a catchy, consumer-friendly name. While early marketing occasionally used the slogan "The Standard for Wireless Fidelity," the term "Wi-Fi" itself is a standalone brand, not an acronym. Securing your WiFi network - Google Blog
