Marketo Custom Objects [best] -

You can find many common use cases for Marketo Custom Objects across various industries:

With the advent of and advanced Segmentation , is there still a need for Custom Objects? Absolutely. marketo custom objects

You usually do this via a Smart Campaign using "Add to Custom Object" flow steps, or via a bulk List Import (CSV) where one column maps to the Lead ID and others map to the object fields. You can find many common use cases for