Bing Ads Formstack Portable Jun 2026

Passing msclkid (a persistent identifier) may constitute personal data. Mitigation: Configure Formstack to include a consent checkbox that, when unchecked, strips the msclkid before sending to Microsoft.

One of Formstack’s most valuable features for PPC advertisers is Partial Submission tracking. If a user lands on your page via a Bing Ad, starts filling out the form, but gets distracted and leaves, Formstack can still capture that partial data. This allows your marketing team to retarget those warm leads through email or remarketing campaigns, salvaging ad spend that would have otherwise been lost. bing ads formstack

Tell Microsoft Ads what a "win" looks like (e.g., a form submission). If a user lands on your page via

| Metric | Without Integration | With Integration | | :--- | :--- | :--- | | | 24-48 hours (manual) | Real-time | | Attribution Accuracy | ~60% (last-click only) | ~95% (multi-touch) | | Bid Optimization | Manual (Excel reports) | Automated (Microsoft Auto-bidding) | | Form Abandonment Rate | Unknown per keyword | Tracked per keyword | | Metric | Without Integration | With Integration

Add the generated code to the section of every page on your website. If you use a website builder like WordPress or Wix, look for a dedicated "Custom Code" or "JavaScript" section.

Bing Ads often provides a unique audience demographic—typically older, more established, and with higher disposable income than other platforms. However, managing the data collected from these clicks can be cumbersome without the right tools. Formstack bridges this gap by replacing clunky, static landing pages with intelligent, conversion-optimized forms.