| Metric | Result | Interpretation | |--------|--------|----------------| | | 4.2 M unique users | Strong exposure for a niche horror project. | | Engagement Rate | 3.9 % (likes + comments + shares) | Above VK’s average (≈2.3 %) for casting posts. | | Applications Received | 1 842 submissions | High interest; 68 % of applicants met baseline criteria. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2.90) | Very efficient compared with industry benchmarks (≈ ₽ 450). | | Conversion to Auditions | 312 (17 % of qualified leads) | Good funnel performance; room for higher conversion with follow‑up. | | Audience Demographics | 62 % M, 38 % F; 18‑34 yr: 71 % | Core demographic aligns with the series’ target viewers. |
Prepared by: – Digital Campaign Analyst Contact: your.email@example.com | +7 (495) 123‑45‑67 backroom casting vk
Elara took a breath, centering herself. Acting is reacting, she reminded herself. She looked back at the dark corridor she had just walked through. Suddenly, the atmosphere of the room felt heavier. The silence was oppressive. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2
| Segment | Size | Key Interests | Engagement Highlights | |---------|------|---------------|-----------------------| | | 1.1 M | “Backrooms,” “Creepypasta,” “Survival horror” games | Avg. 4.2 % interaction; frequently asked about storyline. | | Amateur Actors | 820 k | “Theater,” “Film school,” “Acting workshops” | Highest comment volume (≈ 1.6 k). | | VFX/CG Artists | 380 k | “Blender,” “Unreal Engine,” “3D modeling” | Shared portfolio links; 12 % of applications were VFX‑focused. | | Cosplayers & Role‑players | 250 k | “Cosplay,” “LARP,” “Costume design” | Generated many user‑generated images of “Backroom” concepts. | | Prepared by: – Digital Campaign Analyst Contact: your
| Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 |
The “Backroom” casting drive was launched on VKontakte (VK) to recruit talent for the upcoming indie horror‑thriller series (working title). The campaign ran for 21 days (1 – 21 April 2026) and targeted Russian‑speaking creators, actors, and visual‑effects artists.