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They weren’t in the consumer codec business. They made routers. OpenH264 was a loss leader to ensure that WebRTC (real-time communication) worked smoothly on their hardware. Happy WebRTC meant more video traffic. More traffic meant more routers sold.
It wasn’t pure open source. The purists still grumble about the binary blob. But for the rest of the web—the developers, the streamers, the remote workers—OpenH264 was a quiet savior. It bridged the gap between the cathedral and the bazaar. It made video work everywhere. the honeymoon openh264
OpenH264 is a software encoder. While it is efficient, it simply cannot compete with the raw speed and power efficiency of hardware encoding (ASIC) found in modern GPUs. As mobile usage exploded, CPU usage became a critical metric. A software encoder draining a phone’s battery is a quick way to lose a user. They weren’t in the consumer codec business
: Cisco open-sourced their H.264 implementation under a BSD license. Happy WebRTC meant more video traffic
Mozilla had bet on the open-source VP8 codec (the predecessor to today’s AV1), but hardware support was patchy. Google could brute-force VP8 on Android, but Apple and Microsoft refused to play ball. The web was fracturing. HTML5 video was a promise, not a reality. What the world needed was H.264—free, legal, and immediately usable.