PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
is a Swedish computer enthusiast and voice actor best known as the original creator of the iconic "meep meep" sound effect that became the voice of the Crazy Frog (originally known as The Annoying Thing ). In 1997, at the age of 16, Malmedahl imitated the sound of a two-stroke moped engine while messing around with friends. He recorded the impression on his computer, and the looped, high-pitched "ring ding ding" noise quickly became a local legend. After his friend, Erik Wernquist, animated a bizarre, bulging-eyed blue creature to accompany the sound, the clip went viral. Though the subsequent record deal and global smash hit "Axel F" were managed by other producers, Malmedahl remains the uncredited (yet essential) vocal source behind one of the internet’s first viral sensations.
Unlike the frog, Daniel Malmedahl has remained largely out of the spotlight. He reportedly received a small, one-time payment for the original sound recording but did not share in the millions made from ringtones and record sales. Today, he is remembered by internet historians as the accidental architect of one of the most annoying—and unforgettable—sounds of the early 2000s. daniel malmedahl
Daniel Malmedahl gained international recognition in 2011 when his music video, "Piano Battle," went viral on YouTube. The video, which featured Malmedahl engaging in a humorous piano duel with a friend, showcased his exceptional piano skills and wit. The video's massive success catapulted Malmedahl to fame, and he soon found himself performing at concerts and events around the world. is a Swedish computer enthusiast and voice actor
Daniel Malmedahl gave the world a sound it didn't know it needed, and then quickly learned it might not have wanted. Regardless of whether you loved the "ding ding" or hated it, his contribution to the history of digital media is undeniable. He didn't just make a noise; he made history. After his friend, Erik Wernquist, animated a bizarre,
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
