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This paper investigates the recent “Capri Cavanni × [Partner]” collaboration, a limited‑edition luxury capsule that merges the heritage of Italian craftsmanship (Capri) with the avant‑garde sensibility of the emerging label Cavanni. By combining quantitative market analysis, qualitative consumer interviews, and a sustainability audit, we assess the collaboration’s impact on brand equity, consumer perception, and industry best practices. Findings suggest that the partnership successfully leverages complementary brand narratives to generate a 27 % uplift in sales within the first quarter post‑launch, while also achieving a 35 % reduction in carbon footprint per garment through shared supply‑chain innovations. The study contributes to the limited‑edition collaboration literature by offering a multi‑dimensional framework for evaluating cross‑brand ventures in the luxury sector. capri cavanni x

While prior research has explored co‑branding in consumer goods (Blackett & Russell, 2004) and limited‑edition collaborations in streetwear (Baker & Kennedy, 2020), scholarly attention to high‑end fashion partnerships—especially those integrating sustainability—is limited. This paper fills that gap by providing a data‑driven case study with actionable insights for designers, marketers, and supply‑chain managers. The reductions stem from: This paper investigates the