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This physicality forces a change in user behavior that is arguably healthier than digital alternatives. With an app, you can have infinite accounts. With a YubiKey, you must confront the physical reality of security. You are encouraged to buy two keys: one for your keychain and one for a safe deposit box. This introduces a physical redundancy to digital life—a concept that makes security real and manageable rather than abstract and frustrating.

In the wake of high-profile breaches like the SolarWinds hack and the Twilio phishing attacks, corporations realized that employee credentials were the weak link in national security. Yubico pivoted from selling gadgets to selling "Zero Trust" architecture. yubico