In 2013, Cisco struck a deal that seemed impossible. They announced , a binary module for H.264 encoding and decoding. The masterstroke was financial: Cisco would pay the MPEG LA licensing fees for the codec, and they would make the binary available to the world at no cost .

As soon as OpenH264 stabilized the H.264 landscape, the industry moved the goalposts. The "Codec Wars" entered a new phase with the arrival of HEVC (H.265) and the royalty-free AV1.

one battle after another openh264 one battle after another openh264