Historically, large corporations were protected by high barriers to entry: capital requirements, access to distribution channels, and regulatory hurdles. Digital technology has obliterated many of these. A startup can now access cloud computing power that was once the exclusive domain of Fortune 500 companies.
It isn't enough to automate old workflows. Organizations must redesign processes to be digital-first, enhancing both internal efficiency and external customer touchpoints. digital disruption and transformation tresa thompson pdf
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