The platform reportedly has over on Android, with a massive audience in Tier-2 and Tier-3 cities —places where mainstream media rarely acknowledges adult desires directly in Hindi. The shows are dubbed in Tamil, Telugu, Bengali, and Bhojpuri to capture regional markets.
Occasionally, ULLU attempts issue-based narratives. Halala tackled the controversial Muslim practice of Nikah Halala, while Kavita Bhabhi (which began as a web series before becoming a film) played with the "housewife turned erotic writer" trope. Even these, however, are draped in heavy sensationalism. ullu web series details