Bruce Henderson -

| Quadrant | Name | Strategy | Metaphor | | :--- | :--- | :--- | :--- | | High Share, High Growth | | Invest for dominance | The Alpha Predator | | Low Share, High Growth | Question Mark | Either kill or pour cash | The Risky Gamble | | High Share, Low Growth | Cash Cow | Milk for profit | The Domesticated Herd | | Low Share, Low Growth | Pet | Divest or liquidate | The Extinct Species |

Henderson's legacy extends far beyond his impressive career achievements. He has inspired countless consultants, entrepreneurs, and business leaders, and his ideas continue to shape the management consulting industry. BCG, the firm he founded, remains a leader in the field, known for its innovative approaches to strategy, digital transformation, and organizational design. bruce henderson

"The only true competitive advantage is the ability to learn faster than your competitors." — Bruce Henderson (often misattributed to later authors, but the idea is pure Henderson). | Quadrant | Name | Strategy | Metaphor